When has reading crumbs resulted in anything real happening?
This is a neverending online game where the end goal is not defined, the fun is kept going by continual positive reinforcement by the players and anyone who is a true believer feels like a winner.
Feeling like you belong to a special group who is working toward a noble goal that is bigger than everyone, who are privy to privileged information that nobody else has and who are going to play a part in vanquishing evil and ushering in a golden age is exactly like a drug.
It is addictive, changes your brain, negatively effects your life, work, relationships and is very hard to walk away from.