https://en.wikipedia.org/wiki/Faith_in_Fakes
America's obsession with simulacra and counterfeit reality
https://www.wired.com/1997/03/ff-eco/
In 1967 you wrote an influential essay called "Towards a Semiological Guerrilla Warfare" in which you argued that the important objective for any committed cultural guerrilla was not the TV studio, but the armchairs of the people watching. In other words: if you can give people tools that help them to criticize the messages they are receiving, these messages lose their potency as subliminal political levers.
Umberto Eco, master digger