Boy, that scares the fuck outta me.
I already use cash as much as I can and stopped using those "loyalty programs" after reading a few stories about the level of tracking.
Next level fuckery is mobile payment (Apple pay etc.) โ the push toward stuff like that where it is supposedly because "kewl" or "convient" but really b/c "big data".
Adding FB to the mix takes it up to level 4 fuckery.