Short snappy slogans.

7 words or less.

Better yet - 7 syllables or less.

"Lock her up!"

"Drain the swamp!"

"Together, we are strong"

It's a goal.

Mix it up.

Keep (((them))) off-balance.

Don't be predictable.

Never let up.

Submit that the BOOM BOOM BOOM BOOM may mean either 4 individuals taken out or 4 groups. Either way, the down stairstep formation may indicate perps taken out in descending order of importance. Or…..the BOOMs may have taken place in DUMBs, each one deeper than the last. In any event, the word "Roasted" has a helluva lot of appeal.