climate change propaganda strategy - target youth and local level

(CNN)When most people tune in to their local TV news station, they're used to learning whether it's going to rain tomorrow from the trusted, familiar voice of their favorite TV meteorologist or weathercaster.

Increasingly, those viewers are also learning about the effects of climate change in their own communities from those same trusted voices.

Getting local with global warming

What changed?

Maibach points to an initiative launched in 2010 by Climate Central, a nonprofit news organization of scientists and journalists who research and reports on climate change, called Climate Matters. As an academic researcher, Maibach partners with Climate Central on the project, tracking the use of the materials and investigating their effectiveness.

The program provided weathercasters with tools they previously lacked: localized climate data tailored to a specific TV market.

Jim Gandy, a local TV meteorologist in the deep red state of South Carolina, launched the pilot Climate Matters project, and Maibach gauged the success of the program by surveying viewers from Gandy's and competitors' stations.

"We found that the more viewers watched Jim's station, the more likely their views on climate change evolved," Maibach said.

https://www.cnn.com/2019/03/08/us/climate-change-tv-weathercaster/index.html

http://medialibrary.climatecentral.org/about-us

https://www.climatecentral.org/what-we-do/funding

https://www.worldweatherattribution.org/

https://www.climatecentre.org/about-us/our-mission

https://www.un.org/sustainabledevelopment/climate-change-2/

http://climateinitiativesplatform.org/index.php/ICLEI_-_Local_Governments_for_Sustainability

http://climateinitiativesplatform.org/index.php/Cities_and_regions_5-year_vision

This Initiative succeeded in mobilising many actors around a declaration : 'The Paris Action Statement - Transforming local and regional climate action."

http://www.un.org/en/climatechange/un-climate-summit-2019.shtml

Cities and Local Action: Advancing mitigation and resilience at urban and local levels, with a focus on new commitments on low-emission buildings, mass transport and urban infrastructure; and resilience for the urban poor

>>5578061

https://thebulletin.org/2019/03/adults-wont-take-climate-change-seriously-so-we-the-youth-are-forced-to-strike/

Editor’s note: The authors are the lead organizers of US Youth Climate Strike, part of a global student movement inspired by 16-year-old climate activist Greta Thunberg’s weekly school strikes in Sweden and other European countries.

We, the youth of America, are fed up with decades of inaction on climate change. On Friday, March 15, young people like us across the United States will strike from school. We strike to bring attention to the millions of our generation who will most suffer the consequences of increased global temperatures, rising seas, and extreme weather. But this isn’t a message only to America. It’s a message from the world, to the world, as students in dozens of countries on every continent will be striking together for the first time.

The popular arguments against the Green New Deal include preposterous claims that it will ban airplanes, burgers, and cow flatulence—claims that are spread even by some of the most powerful leaders in our nation like Senate Majority Leader Mitch McConnell.

The alarming symptoms of Climate Denialism—a serious condition affecting both the hallways of government and the general population—mark our current historical crossroads of make-it-or-break-it action on climate change. Although there are many reasons for this affliction—such as difficulty grasping the abstract concept of a globally changed climate, or paralysis in the face of overwhelming environmental catastrophe—the primary mode of Climate Denialism contagion involves lies spouted by politicians, large corporations, and interest groups. People in power, like Senator McConnell and the Koch brothers, have used money and power to strategically shift the narrative on climate change and spread lies that allow themselves and other fossil fuel industry beneficiaries to keep the fortunes they’ve built on burning fossil fuels and degrading the environment.

>>5578061

https://en.wikipedia.org/wiki/International_Red_Cross_and_Red_Crescent_Movement#History_of_the_emblems