SXSW globalist gig now.
Not at all what it was designed for.
Look into the 'death' of one of the leaders in the dentist's chair as the event went global in 2012.
>>In 1994, 482 bands played at SXSW. This year, 2,286 performed. During that time, the Music Festival went from employing 28 stages to 104.
>>"Only Brent could have convinced Roland to quadruple the number of bands at SXSW," noted Texas Music Office Director Casey Monahan. "It's going to be hard to imagine SXSW without him."
>>>Alejandro Escovedo supplies the bluntest assessment of his friend.
>>>"He knows where all the bodies are buried," cracked the rocker Tuesday from a Portland, Ore., stopover.
https://www.austinchronicle.com/music/2012-08-17/playback-brent-grulke-1961-2012/
The bulk of their income is from bands applying 'per song' to participate. Originally designed to showcase Texas music, it is more akin to a massive advertising blitz for international businesses and artists.
And a HUGE moneymaker for the globalist Austin, Texas local politicians.
meh.