Just stumbled on a 2016 LA Times article that has aged very well and made me kek

BELIEVE ME

'Believe me': People say Trump's language is affecting political discourse 'bigly'…

Of all the rules of politics that Donald Trump has broken in his run for the White House, his way with words may top the list…

But Trump is more than just a free-style rambler. Experts say he employs a very deliberate, effective communications approach unlike any other presidential candidate in memory…

The Trumpisms — "Believe me," "People say,"  "Sad!" — have become so well known they are the subject of spoofs. But like a savvy salesman or break-through advertising campaign, Trump's techniques carry a quiet power

…

(It’s full of nuggets)

https://www.latimes.com/politics/la-na-pol-trump-language-20160912-snap-story.html