If they question WHO then the memes are working as designed.
If they wonder who is divided and puzzle about it for a moment, the meme are working.
If they wonder why somebody would bother saying things like this and why the people are looking sincere or standing together or why the goldfish are swimming together in the same direction, the memes are working.
These memes are to raise questions and start breaking normies out of their comfortable false reality.
Some people respond well to information presented visually. Apparently you're not one of them.
Oh by the way. The text is a direct quote from Q. You don't approve of Q?