https://medium.com/@Iteo/the-legend-of-swedish-unicorns-6e42d9c2894b
At this point you probably imagine a truly extraordinary picture of a magical, horned horse festing over a (Ikea) table full of surströmming, traditional fermented Baltic herring. The horse is very tall, blue-eyed, blonde and calmly listens to Dancing Queen, while watching his family-friendly Volvo standing against the landscape of a beautiful, majestic fjords.
That is so wrong. First of all, unicorns, as the term in business world inclines, are privately-held startup companies valued at over $1 billion. The term was created in 2013 by Aileen Lee, a venture capitalist investor. She named that business phenomenon after the mythical animal to represent its statistical rarity. Going with the theme, we can also define two other occurrences, even more uncommon and unique — decacorns, companies worth over $10 billion and hectocorns, meaning companies valued over $100 billion.