"'Brightcove Signs Definitive Agreement to Acquire Unicorn Media in Cash Stock Deal Worth Approximately $49M."'

BOSTON, Mass. (January 31, 2014) – Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced it has completed its acquisition of Unicorn Media, a leading provider of cloud video ad insertion technology. On January 6, 2014, Brightcove announced the signing of its definitive agreement to acquire Unicorn Media for approximately $49 million. Under the terms of the agreement, the purchase price consists of 2,850,547 shares of Brightcove stock and approximately $9.1 million of cash used to pay transaction and other expenses of Unicorn Media.

David Mendels, Chief Executive Officer of Brightcove, commented, "We are excited to welcome the Unicorn Media team to Brightcove. We believe its innovative cloud-based ad insertion technology and our industry-leading Video Cloud platform will enable a dramatic improvement in the targeting, personalization and monetization of the rapidly increasing amount of online video content being delivered by digital media companies."

https://www.brightcove.com/en/company/press/brightcove-completes-unicorn-media-acquisition