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Narwhals: A Guide to Canadian Unicorns
"Let me break it down: startups that investors value at $1 billion or more have been dubbed “unicorns.” They are named after these mythical creatures because they are rare and elusive, they stand out from other startups, and they’re making all kinds of magic in the news.
Unicorns are recognized as leaders in their industry, as inspiration, and as beacons of ingenuity. Some famous unicorns include Uber, Airbnb, Pinterest, and Snap Inc., Snapchat’s parent company."
https://www.monster.ca/career-advice/article/what-are-narwhals-and-unicorns