If you don't know how the advertising media uses sub sonics and subliminal images and sound to channel your emotions and influence purchasing behavior watch WB Key lecture on the topic.
, fMRI and ingenious experiments by behavioral economists
like Daniel Kahneman, Dan Ariely and many others have confirmed in a multitude of ways that habits,
hunches, and conditioned responses is responsible for almost all non-formal human decision making.
Even complex, procedural logic driven human decision-making has an intuitive component, which
anyone involved with the advertising, market research or media content production knows. For this
reason, tactics and technologies which reliably influence the unconscious component of mind are highly
developed. National, regional and local media are freighted with sounds, symbols and images,
unperceived messages targeting consumers' unconscious, to be retained and held in memory to
influence future decision-making. As Key put it, “In spite of the evidence presented in this book, most
Americans will still find it difficult to believe that their trusted, high-credibility information sources long
ago betrayed them into the hands of profit hungry marketing executives who have quietly researched,
developed and exhaustively applied a subliminal technology of communication that is now driving every
larger segments of the population to pathological behaviors. “
Subliminal and symbolic influence tactics are seldom discussed in legacy media, not because the tactics
are ineffective and rarely used, but because they are so effective that the advertising-supported media
superorganism considers them critical to the function of the industry. Subliminal advertising is illegal,
though the laws against it are both feeble and likely unenforceable, having been openly transgressed for
the term of their existence and since the business model of advertising supported media depends on
their nullity. The manipulation of individuals, identity groups and national populations after world war 2
was held critical to “national security;” subliminals are key to that manipulation. Advertising and media
content targeting viewer’s unconscious mind has been augmented by techniques like hypnotic
induction, subsonic “whisper” acoustics and images which stimulate aggression, sexual arousal or
instinctual response. As previously noted, the power of these exploits and the depth and range of their
reach has been greatly enhanced by the advent of networked media technologies.