more Atta Elayyan/LWA solutions
https://www.cio.co.nz/article/616197/cio100-2017-31-100-atta-elayyan-lwa-solutions/
Aramex is the largest courier company in the Middle East. Its recent acquisition of Fastway has seen its global footprint expand into Australasia.
“In an effort to secure its dominance in the Middle East North Africa region, facilitate for rapid global expansion and reduce the risk of being disrupted, Aramex defined a strategy that would place technology at the core of its business,” says Elayyan.
This strategy would revolve around completely re-engineering the company’s courier task management systems, to unlock operational scalability and facilitate for improved customer experiences.
He explains the previous solution ran on costly rugged hardware and Aramex heavily relied on their couriers’ personal knowledge for operational efficiency, meaning it was difficult to scale their business to meet influxes in demand. To address these challenges, Aramex wanted to leverage low-cost smartphones to ‘Uberise’ its operation.
“Through my connections within Microsoft Jordan, I heard about this strategy and was able to successfully pitch LWA’s capability of executing this vision to Aramex’s CIO, Samer Awajan.