I think Robert Kraft is cooperating with Trump.
Kraft was very friendly with Trump and only recently has Kraft been disagreeing with POTUS and his policies. He is also a huge supporter of Israel and has taken multiple trips there over the years, promoting the NFL and Israel.
https://www.businessinsider.com/patriots-owner-robert-kraft-loyal-to-donald-trump-2017-1
The relationship of the President with Kraft and Conway follows the pattern we've seen with the other "actors" who are part of the plan, where Trump openly bashes them (e.g. Sessions), but in reality they are working together.