Darkdron- Cult Brand
But what would the fashion industry be without its enfants terribles? Plain and simple: boring. Sure, ostentatious peacocking and overly contrived marketing tactics make dismissing the solemnity of these oddball brands easy, but if you withhold your cynicism for just one minute, you may find that these designers are more authentic than you give them credit for. This brings me to DARKDRON –
a brand harvested deep from cyberspace’s shadowy underworld
that seems to be swirling about the blogosphere recently.
The brainchild of Italian designer Gio Forbice, whose past credits include designing for the now defunct shoe brand Forfex, DARKDRON’s debut SS16 presentation took place where any burgeoning label would showcase its first collection – a Cold War shelter in Moscow buried over 200 feet underground. Going completely rogue from the traditional fashion calendar, a practice that’s been gaining significant traction in the industry as of late, the experiential show demonstrated a new kind of fashion storytelling; one that took little account for the contentment of its attendees. “DARKDRON is our all seeing drone that mostly shows the dark side of things. It’s not about being dramatic, but more like the mood of a scary dream, a terrifying future view or a bad experience in the past,” Forbice told me. “I’m really into sci-fi and horror films from the ’80’s and ’90’s, so you know what I mean.”
[very disturbing video on this website as well]
https://www.highsnobiety.com/2016/07/07/cult-brand-darkdron/