Jordan Peterson's 12 Rules for Life removed from Whitcoulls following Christchurch terror attack.

A Jordan Peterson book is no longer for sale from Whitcoulls in New Zealand following the Christchurch terror attack.

The controversial Canadian professor visited Aotearoa in February, weeks before a gunman killed 50 people and injured dozens more at two mosques in Christchurch.

Although Peterson's book promotes self-help rather than violence or racism, he was photographed in New Zealand embracing a fan wearing a T-shirt emblazoned with the words "I'm a proud Islamaphobe", along with a list of various inflammatory accusations about Muslims.

Whitcoulls doesn't specify the exact reason for dumping Peterson's 12 Rules for Life: An Antidote to Chaos, but the Islamaphobe T-shirt photo could be a part of the "disturbing material" referred to in replies to customer enquiries.

"Unfortunately 12 Rules for Life is currently unavailable, which is a decision that Whitcoulls has made in light of some extremely disturbing material being circulated prior, during and after the Christchurch attacks," Whitcoulls says in an email.

"As a business which takes our responsibilities to our communities very seriously, we believe it would be wrong to support the author at this time. Apologies that we're not able to sell it to you, but we appreciate your understanding."

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