Based on my first dig for drop #3109 and #3110 this dig might be valid. See pict.

Is the company, STR, connected to +/- Twitter etc = initial Drops #3109 and #3110.

2014 STR expand from data mining within the hotel industry to:

…our vision for the future is to be a trusted advisor, partner and innovator for any global industry that relies on data.

Also press/media-info:

As of 1 March 2016, all references to STR data and analysis should cite “STR” as the source.

Please refrain from citing “STR, Inc.” “Smith Travel Research” or “STR Global” in sourcing as those names no longer fit within the updated STR brand.

ALL of this can be np & OK. But STR continues to appear and louder.

IS?: www.strglobal.com/about/meet-the-team

ALSO?: www.str-resource.com/our-team.html