https://www.wmagazine.com/story/with-an-edgy-street-cast-aesthetic-midland-changed-the-face-of-modeling-in-2016

Street casting has long been the domain of Eckhaus Latta, whose runways regularly feature friends of the designers like musician Dev Hynes and artist Susan Cianciolo; Telfar, whose Spring 2017 show was just one of several walked by Olympic fencer Miles Chamley-Watson; and Hood By Air, whose latest, Pornhub-sponsored show featured artist Wolfgang Tillmans. But recently, labels ranging from Gosha Rubchinskiy to Calvin Klein and J. Crew have recruited non-model models to represent their brands.

“There’s a demand for it that might be speaking to some sort of cultural shift,” Chandler said of the recent surge in street-cast shows and campaigns.

Still, Pearce, a bit of a self-professed anarchist, is reluctant to associate his work with a paradigm shift in standards of beauty — “even that sounds corny,” he said. “It’s hard to talk about.” He’d prefer to work outside of, rather than as a counterpoint to, such standards.