Each prince is associated with a cardinal direction: north, south, east and west. This is in line with other Western magical practices that commonly associate supernatural beings with the cardinal points. Specifically, ceremonial magic has commonly ascribed the four Biblical archangels—Michael, Raphael, Uriel, and Gabriel—to the four directions for several hundred years.
https://www.thoughtco.com/crown-princes-of-hell-95917
George W. Bush Celebrates After Sinking First Hole-in-One — and Reveals His 'Next Golf Goal