The chapter "Revenge" focuses on achieving retribution against perceived enemies.[36][5][37] It begins by recounting a long-running argument between Trump and actress Rosie O'Donnell.[5] Trump then criticizes businessman Mark Cuban's television persona and appearance.[6][38] He goes on to praise Bill Clinton's courage and criticizes Mario Cuomo's lack of it.[34] Trump advises readers who have been wronged to "screw them back in spades"[37] and reap any possible benefits.[39][40] He elaborated on the measure of revenge by saying he responds to wrongs by retaliating in the same manner, but with more severity.[41] Trump cautions readers against being complacent and trusting in civilization because the world is cruel and ruthless.[42] Trump writes that those who do not seek revenge are remiss and calls them "schmucks".[5][43]
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