A look back at 70 quotes from interviews, books and tweets that epitomize the man, the brand, the provocateur and the potential president that is Donald J. Trump.

Trump on himself

1) "I'm just a f—— businessman." (Fortune, 2004)

2) “The show is ‘Trump.’ And it is sold-out performances everywhere.” (Playboy, 1990)

3) “Certainly a businessperson on television has never had anything close to this success. It’s like being a rock star. Six people do nothing but sort my mail. People come in and want my secretary Robin’s autograph. If a limo pulls up in front of Trump Tower, hundreds of people gather around, even if it’s not mine. I ask, ‘Can this be a normal life?’ Maybe it’s the power that comes from having the hottest show on television, but people like me much better than they did before The Apprentice. And if you think about it, all I did on the show was fire people, which proves how bad my reputation must have been before this.” (Playboy, 2004)

4) “A lot of people like me, and a lot of people don’t. That’s okay, because my brand is solid and so am I. I can take the negative commentary because the positive impressions are so superior to the reports of the detractors.” (Midas Touch, 2011)

5) “If you don’t tell people about your success, they probably won’t know about it.” (How to Get Rich, 2004)

6) “It’s not that I’ve suffered a knockout blow. Far from it. But after a long winning streak I’m being tested under pressure. I’ve also been in the public eye long enough so that the pendulum has swung, and many of the same media people who once put me on a pedestal now can’t wait for me to fall off. People like a hero, a Golden Boy, but many like a fallen hero even better. That was a fact of life long before I came along, and I can handle it. I know that, whatever happens, I’m a survivor — a survivor of success, which is a very rare thing indeed.” (Trump Surviving at the Top, 1990)

7) “I think Eminem is fantastic, and most people think I wouldn’t like Eminem. And did you know my name is in more black songs than any other name in hip-hop? Black entertainers love Donald Trump. Russell Simmons told me that. Russell said, ‘You’re in more hip-hop songs than any other person,’ like five of them lately. That’s a great honor for me.” (Playboy, 2004)

8) “The truth was that (being on the cover of Time) didn’t feel like much of anything. There I was, looking out from every newsstand in America, and holding an ace of diamonds in my hand. But in my mind all I could hear, once again, was Peggy Lee singing ‘Is That All There Is?’ ” (Trump Surviving At The Top, 1990)

9) "You think I'm going to change? I'm not changing." (Press conference, May 2016)

10) “I play into people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. People want to believe that something is the biggest and the greatest and the most spectacular.” (The Art of the Deal, 1987)

11) “Sorry losers and haters, but my I.Q. is one of the highest — and you all know it! Please don’t feel so stupid or insecure. It’s not your fault.” (Twitter, 2013)

12) Show me someone without an ego, and I'll show you a loser — having a healthy ego, or high opinion of yourself, is a real positive in life!” (Facebook, 2013)

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13) “Every successful person has a very large ego.” (Playboy, 1990)

14) “Because I’ve been successful, make money, get headlines, and have authored bestselling books, I have a better chance to make my ideas public than do people who are less well known.” (The America We Deserve, 2000)

Trump on foreign policy, negotiating

15) “I’m speaking with myself, No. 1, because I have a very good brain and I’ve said a lot of things. … My primary consultant is myself.” (MSNBC, 2016)

16) “Do you think Putin will be going to The Miss Universe Pageant in November in Moscow — if so, will he become my new best friend?” (Twitter, 2013)

17) "Some people have an ability to negotiate … It's an art you're basically born with. You either have it or you don't." (The Washington Post, 1984)

18) “It would take an hour and a half to learn everything there is to learn about missiles. … I think I know most of it anyway.” (The Washington Post, 1984)

19) “He [Trump] would believe very strongly in extreme military strength. He wouldn’t trust anyone. He wouldn’t trust the Russians; he wouldn’t trust our allies; he’d have a huge military arsenal, perfect it, understand it. Part of the problem is that we’re defending some of the wealthiest countries in the world for nothing. … We’re being laughed at around the world, defending Japan.” (Playboy, 1990)

Trump on social and domestic issues

20) “It’s like in golf … A lot of people — I don’t want this to sound trivial — but a lot of people are switching to these really long putters, very unattractive … It’s weird. You see these great players with these really long putters, because they can’t sink three-footers anymore. And I hate it. I am a traditionalist. I have so many fabulous friends who happen to be gay, but I am a traditionalist.” (The New York Times, 2011)

21) “President Obama spoke for me and every American in his remarks in #Newtown Connecticut.” (Twitter, 2012)

22) "Appreciate the congrats for being right on radical Islamic terrorism, I don't want congrats, I want toughness & vigilance. We must be smart!" (Twitter, 2016)

23) On saying women should be punished for abortion: “I didn’t mean punishment for women like prison. I’m saying women punish themselves. I didn’t want people to think in terms of ‘prison’ punishment. And because of that I walked it back.” (New York Times Magazine, 2016)

Trump on women, minorities

24) “Happy ‪#CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!” (Twitter, 2016)

25) “"Black guys counting my money! I hate it. The only kind of people I want counting my money are little short guys that wear yarmulkes every day." (Recalled in Trumpd!, 1991)

26) “A well-educated black has a tremendous advantage over a well-educated white in terms of the job market. … [I]f I were starting off today, I would love to be a well-educated black, because I believe they do have an actual advantage.” (NBC News, 1989)

27) "If I told the real stories of my experiences with women, often seemingly very happily married and important women, this book would be a guaranteed best-seller." (The Art of the Comeback, 1997)

28) “I even thought, briefly, about approaching Ivana with the idea of an ‘open marriage.’ But I realized there was something hypocritical and tawdry about such an arrangement that neither of us could live with — especially Ivana. She’s too much of a lady.” (Trump Surviving at the Top, 1990)

29) On Bill Clinton’s sexual assault accusers: “The whole group, it’s truly an unattractive cast of characters — Linda Tripp, Lucianne Goldberg — I mean, this woman — I watch her on television, just vomiting. She is so bad. The whole group — Paula Jones, Lewinsky — it’s just a really unattractive group.” (Fox News, 1998)

Cont.