I always thought of the use of "Alice" (Sender) from introductory terms of basic cryptography. Wonderland I presumed is the fake/scripted/upside down world we live in.
From Wikipedia: "Cryptography prior to the modern age was effectively synonymous with encryption, the conversion of information from a readable state to apparent nonsense. The originator of an encrypted message shared the decoding technique needed to recover the original information only with intended recipients, thereby precluding unwanted persons from doing the same. The cryptography literature often uses the name Alice ("A") for the sender, Bob ("B") for the intended recipient, and Eve ("eavesdropper") for the adversary."
https:// en.wikipedia.org/wiki/Cryptography