MSNBC’s Long, Flailing Road to the Trump Era
Before the network stumbled upon a winning formula of turning a deluge of Trump-related scandals into fodder for the Resistance, it lurched from one identity to the next. Over the course of its two-decade existence, it has been a platform for conservative misfits, aging shock jocks, and anti-Bush warriors—sometimes all at the same time. MSNBC’s prime-time lineup may now be anchored by liberals Rachel Maddow and Chris Hayes, but it has had more than a few twists, turns, and dead ends:
By 2015, its popularity sometimes dipped below not just Fox News and CNN, but also CNN’s airport-lounge spin-off, HLN. There was speculation that it had become too liberal, that the appetite for stem-winding perorations in the vein of Keith Olbermann’s raucous, Bush-era “special comment” programming was simply too limited, and that there was perhaps no national market for a left-leaning counterpart to Fox.
Then came the 2016 elections, and the incredible rise and victory of Donald Trump.
https://newrepublic.com/article/153435/msnbcs-wild-ride