Google is dropping $300 mil to partner with 10 newspapers to "fight fake news" and boost online subscriptions. Seems to me, it's a move to control the content. They say, "Google already offers something similar in Europe".

https://www.theverge.com/2018/3/20/17142788/google-news-initiative-fake-news-journalist-subscriptions

http://www.snpa.org/stories/google,4152519

https://blog.google/outreach-initiatives/google-news-initiative/gni-subscriptions-lab-invigorating-business-model-news/