To elaborate on this;
Look at the photo here (Pic related) This is from today's Drudge link. Look at the source.
"Think Mirror"
Now they're trying to get you to believe in a deadly supervirus that's going to wipe us all out. Never seen before, etc. etc.
We associate "Mirror" with a truth. (Especially on this board, and we have a more powerful impact) So on it's surface, we're going to associate this to authority, when in fact, it's an actual mirror. It's the opposite. Things are going to be wonderful, and this isn't going to happen at all.
Belief matters. Programming works. See beyond it and flip the script.
There is no virus. There is no spoon.