to piggyback, if I may
They are stuck with a script or set of scripts. These were written for the 16 year plan. Las Vegas. Parkland. 2nd Amendment would be gone by now. Everything preplanned for HRC's ascention.
They never thought she would lose.
SO now they are stuck with scripts/assets/FFs written for a different (highly unfavorable) circumstances.
Not knowing what else to do they run their playbook. Not having the even 30% of the desired/expected effects. Diminishing returns timeline