You're not wrong.
Whoever was in charge of that particular part of the speech (looking at you, Q) dropped the ball.
DJT's speeches on domestic issues hit hardest with personal examples from others, citizens who live through such atrocities or have lost someone who didn't.
See SOTU, tax cut families, etc.
That being said, all we've seen about the opioid epidemic and drugs are stiff speeches and boring committees.
If Q is using the rally speech, stiff as it was on that topic, to gage public response and calling that the end-all-be-all to say "the public isn't ready", then he/they'd be dropping the ball twice over.
You can't fail once, say "well, we tried", then swing to something else and leave it unfinished or incomplete without trying a better method. That's faggot shit.
Q, address the opioid/drug problem by including real people who have lived through it, and I guarantee you'll get better public response.