The name of the game is 'regulation'.
Big Tech prolly has the legislation already written.
Great news.
There's a number of possibilities to pursue
– resolving the platform or publisher conundrum and moving forward accordingly
– exploring antitrust issues (including using opaque algorithms to soft censor thousands if not millions of users)
– exploring the public utility options by first addressing the fact that these technology platforms were more or less developed by arms of the US Government before they were privatized
Jack Dorsey flat out admitted on Joe Rogan that he's accepting of regulation and the moves appear to be forcing the government's hand. Situations like this create bad legislation that doesn't even get recognized as such until it's too late. See Obamacare, Patriot Act, Dodd-Frank, etc.