Look into Lifelog aka Facebook. Pretty sure it's the spy algorithm or whatnot. Another anon can help more but yeah…you're being watched, recorded, tracked, etc. 24/7. That's what we're trying to fix here. :-)
The blood going up is because the victim is hanging upside down. Turn your phone upside down and you'll see what he's actually depicting. Thing "arch of ecstasy" and the Tony Podesta sculpture he has hanging in his stairwell…