Anonymous ID: b739dc May 13, 2019, 8:22 a.m. No.6487659   🗄️.is 🔗kun   >>7938 >>8090 >>8131

U.S. Supreme Court allows App Store antitrust suit against Apple

 

WASHINGTON (Reuters) - The U.S. Supreme Court on Monday gave the go-ahead for a lawsuit by consumers accusing Apple Inc of monopolizing the market for iPhone software applications and forcing them to overpay, rejecting the company’s bid to escape claims that its practices violate federal antitrust law. Apple shares fell more than 5% after the justices, in a 5-4 ruling, upheld a lower court’s decision to allow the proposed class action lawsuit to proceed. The plaintiffs said the Cupertino, California-based technology company required apps be sold through its App Store and extracted an excessive 30 percent commission on purchases. Conservative Justice Brett Kavanaugh, an appointee of President Donald Trump, joined the court’s four liberal justices to rule against Apple and wrote the decision. Apple shares were trading down more than $10 at $186.84 by mid-morning.

 

Explaining the ruling from the bench, Kavanaugh said, “Leaving consumers at the mercy of monopolistic retailers simply because upstream suppliers could also sue the retailers would directly contradict the longstanding goal of effective private enforcement in antitrust cases.” The company, backed by the Trump administration, argued that it was only acting as an agent for app developers, who set their own prices and pay Apple’s commission. Apple had argued that a Supreme Court ruling allowing the case to proceed could pose a threat to e-commerce, a rapidly expanding segment of the U.S. economy worth hundreds of billions of dollars in annual sales.

 

The dispute hinged in part on how the justices would apply a decision the court made in 1977 to the claims against Apple. In that case, the court limited damages for anti-competitive conduct to those directly overcharged rather than indirect victims who paid an overcharge passed on by others. Noting that they pay Apple - not an app developer - whenever buying an app from the App Store, the iPhone users who brought the case said they were direct victims of the overcharges. Apple said the consumers were indirect purchasers, at best, because any overcharge would be passed on to them by developers. Developers earned more than $26 billion in 2017, a 30 percent increase over 2016, according to Apple.

 

The plaintiffs, including lead plaintiff Robert Pepper of Chicago, filed the suit in a California federal court in 2011, claiming Apple’s monopoly leads to inflated prices compared to if apps were available from other sources. They were supported by 30 state attorneys general, including from Texas, California and New York.

 

Apple, which was also backed by the U.S. Chamber of Commerce business group, sought to dismiss the case, arguing that the plaintiffs lacked the required legal standing to bring the lawsuit. After a federal judge in Oakland, California threw out the suit, the San Francisco-based 9th U.S. Circuit Court of Appeals revived it in 2017, finding that Apple was a distributor that sold iPhone apps directly to consumers.

 

https://www.reuters.com/article/us-usa-court-apple/u-s-supreme-court-allows-app-store-antitrust-suit-against-apple-idUSKCN1SJ1IR

Anonymous ID: b739dc May 13, 2019, 8:26 a.m. No.6487681   🗄️.is 🔗kun

TV networks emerge as obstacles on YouTube's hunt for ads

 

SAN FRANCISCO/NEW YORK (Reuters) - Three years ago, the beginning of the end of the U.S. television business looked certain when one of the largest ad buying agencies vowed to move a big chunk of its purchases to YouTube from TV budgets. The TV business did not die; far from it. Instead, data compiled by ad tracking firm MediaRadar at Reuters’ request shows some advertisers are spending more on television networks’ online properties and less on Alphabet Inc’s video service. The data may partially explain why Google’s parent had its slowest quarterly revenue growth in three years.

 

This week, the big U.S. TV networks plan to drive the knife further into digital rivals, repeating the phrase “brand safety” and exploiting YouTube’s struggle to curb unsuitable content, during the upfront ad sales period when TV networks preview the fall season for advertisers. On stage and in private meetings, executives from Comcast Corp’s NBCUniversal, CBS Corp and Viacom Inc say they are pitching themselves as one-stop shops because they have viewers on TV, their own streaming services and YouTube. “Across every screen, clients can rest easy knowing that their message is in a pristine, premium environment. And that’s something other platforms just can’t guarantee,” said Trevor Fellows, executive vice president of digital sales and strategy for NBCUniversal.

 

Out of a sample of 240 companies that advertised on YouTube during last year’s first quarter and on TV networks’ online services in this year’s first quarter, 46 percent spent less on YouTube than a year ago and more on networks’ online properties, according to MediaRadar. These companies include major U.S. advertisers Pfizer Inc, Verizon Communications Inc and Adidas. Only 8 percent of advertisers spent more on YouTube and less on the network properties, MediaRadar found. Pfizer, Adidas and Verizon declined comment on their ad spending. YouTube declined to comment for this article, but said this month in its presentation to advertisers that its growing audience is unrivaled by TV.

 

https://www.reuters.com/article/us-media-google-television/tv-networks-emerge-as-obstacles-on-youtubes-hunt-for-ads-idUSKCN1SJ0XF