Won't be popular (I think) but I stand by the following opinion unless someone has better information
I desparately wished anons would moderately increase the discernment with respect to stock sales.
>>6561126 (lb) Netflix dumps stock
The above isn't really notable. Hastings exercised options (1st exercisable 10 years ago) that were expiring this month and sold. Not exceptional. He's got 5m direct shares and another 5m buried in a trust.
This isn't Hastings dumping Netflix, it's diversification.
Pre-filed plans aren't the "be-all and end all". They are just an option that allows the Insider to regularly divest without having to worry about blackout periods or other times where concerns of front-running news are in play.
SEC Form 4 isn't an exceptional sale. It's standard operating procedure.