That's Br'er Rabbit, a contraction of "brother"
Interesting this should pop up; so much of the "Plan" has reminded me of Joel Chandler Harris' stories, mostly the Tale of the Briar Patch.
https://www.abelard.org/brer_fox_brer_rabbit_briar_patch.php
Old tales of psychological manipulation translated into modern English [1].
“Whatever you do,” cried Brer Rabbit, “Don’t throw me into the briar patch”, or
How to get recalcitrant idiots to do what you want.
Think of all the times you've seen "these people are stupid", and also seen them suddenly make themselves appear even more stupid.
Br'er Rabbit, man.