If you watch the various channels out there, you can see who is or who isn't aware of Q. You can also tell who is trying to cash in on it.
Any time I bring up Q or Q-like subjects, I am usually trying to increase understanding or someone's ability to question what is going on.
Granted, my "channel" is very, very small.
The purpose of propaganda is to displace anger or frustration toward a goal designated by those issuing the propaganda. In effect, most things are propaganda as everyone wants to influence what you're going to do with your mind.
Q, for example, is propaganda. Many of us were irritated and agitated - and Q came along to displace that toward the task of research - digging and memeing, rather than engaging in arguments with leftist agitators who were, conversely, trying to displace our anger onto itself and spin us up into violent conflict.
Many little outlets are propaganda. Maybe it is part of a deep state propaganda, or maybe someone just has a personal beef with another faction and wants additional eyes on it from very active movements. Smart people tend to be manipulative by default, and many aren't aware they are being manipulative.