"Propaganda must facilitate the displacement of aggression by specifying the targets for hatred." - Joseph Goebbels
They have been doing it for quite some time before Q - there was just not the clearest of leaders, as far as I can tell.
Many senior enlisted in military positions go through a sort of initiation ceremony that is kept pretty secret. I jokingly called the Navy Goat Locker "The Illuminati of the Navy." If you were a senior enlisted who did not go through the ceremony - you were basically blackballed. Officially, you didn't have to, but you were not considered part of the team unless you did.
This seems to reflect how many orders within law enforcement and business exist which seem masonic. Or… Something. The intelligence community loves the symbolism of Prometheus/Athena/Haphaestus. While this does reflect a lot of Masonic teachings, the symbolism of many masonic orders seems to stem more from the symbolism of ancient egypt.
Anyway - if you look out there, you see what appear, to me, to be comms.
It's why "Space Force" didn't really surprise me at all. Their comms have always focused on space - all the plots drift toward it, even when there isn't an initial reason for it to.
Thinking about it logically, the sweeping changes we have seen in company policy and leadership could have only been achieved by something like a fraternal order stepping up to clean house - their own, and the places they hold influence over. The President wasn't personally going around to all of these businesses and negotiating or leveraging - it's far too many for that. Groups that were lying in wait and biding their time have finally stepped up.
We shall see, though, as time unfolds.
Have you ever seen Aldnoah.Zero?
https://youtu.be/wtW529XbOyU
The basis of the plot revolves around a group of researchers who discovered technology on Mars that only activates to those descended from the discovering researcher (or 'knighted' by them).
This becomes the Empire of Vers - and there develops a growing belief that they should be the ones to rule Earth.
It's kind of like Gundam - except it subverts the concepts. The main character is an autist, effectively. Shows little emotion. Thinks logically. Children screaming that they don't want to die doesn't suddenly make their robot work better.
Anyway - the Princess of Vers is intent on trying to establish an alliance with Earth. She doesn't want war or an invasion - she just wants to see the blue sky. During her visit, a faction of Vers make a move to assassinate her.
Even though it hits her body double - the knights are swift in launching a prepared invasion as a contingency, and so the first arc is effectively an escort mission where the Princess of Vers is being protected by the Earth's defense forces in a plot to try and get her to a comms station to unbugger everything.