Nothing says "antiestablishment," "rebel," "revolutionary," "the resistance" and "oppressed" like McDonalds, Pepsi, and Mercedes-Benz celebrating your lifestyle.
Truth. I just can't get over the fact that the "oppressed" demographics of the Left are now pandered to by soulless multinational megacorps. If they had any self-awareness they'd realize they are not "the resistance" and they have since become "the establishment" that they claim to oppose.