This video is long, about an hour and a half. From just after minute 45 it gets really good.
I found this front page story from the WSJ interesting. Your post reminded me of it because I've been thinking a lot about "watch the water".
https://www.wsj.com/articles/lowville-had-lots-of-water-then-string-cheese-came-to-town-11559753552
This seems opposite the WSJ's usual M.O. Generally they are pro-corporation. Siding with locals from "lowville" against Heinz seems like an attempt to suit a changing narrative.