An Awakening is a natural or induced coming to consciousness or awareness of the surrounding metaphysical reality. The exit from the matrix is accompanied by a profound leap of consciousness, an augmentation of awareness, which to be sustained must be balanced.
What advertisers and shills do is an effort to unbalance the forces within us. Advertisers use our emotional imbalance to influence our buying. Shills try to generate hate by a creating a mirrored reciprocal response, and by convincing us freely expressing our hatred of others is normal and natural for human beings.
Shills interact with each other in the language of Hell.
Hell is an environment – a place where words like cocksucker and phrases like fuck your mother are a standard greeting.
What we are learning is that this world is a "self-created" hell.
It doesn’t have to be that way, but it is that way.
By Awakening we learn to keep our internal forces balanced, to know that when we hate we are wrong, and every day to put on the full armor of God.