What Google did is this:
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Collected a vast amount of tech in an ecosystem.
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Made the software best in class by taking mistakes of others and spending a shit load of money.
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Turned that into mountains of money (granted via stealing patents from DARPA and using government money to build it and then privatize it, but they made mountains of money).
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Used those mountains of money to hire the unhirable products of higher ed. Since they're all incestuous relationships of tech/higher ed/C_A.
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Used those warriors to implement 1984.
It's really quite fucking amazingly evilly brilliant. And people refuse to engage with any of this.