>>711503 (last bread)
It was the Cruz campaign that originally contracted with Cambridge - that's why Bannon was involved, it was when Mercer was still backing Cruz. Trump inherited it when he became the nominee
www.washingtonpost.com/politics/cruz-campaign-credits-psychological-data-and-analytics-for-its-rising-success/2015/12/13/4cb0baf8-9dc5-11e5-bce4-708fe33e3288_story.html
"Or, as Wylie describes it, he was the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.
In 2014, Steve Bannon – then executive chairman of the “alt-right” news network Breitbart – was Wylie’s boss. And Robert Mercer, the secretive US hedge-fund billionaire and Republican donor, was Cambridge Analytica’s investor. And the idea they bought into was to bring big data and social media to an established military methodology – “information operations” – then turn it on the US electorate."
The author who talked to Wylie (who created it) didn't hook up with him until 2017 "In May 2017, I wrote an article headlined “The great British Brexit robbery”, which set out a skein of threads that linked Brexit to Trump to Russia."
Breitbart was all in for Cruz - this is a hit job, it all happened before Trump