Has to be dominoes. One to another and so on. Let people digest what they see and hear.
The Daily Show with Craig Kilborn had Bezos on pre-2000 with his "5 Questions" bit. One question was "What search engine do you use to find porn?" Bezos said, "Google". No one had heard of it really, as Altavista and Yahoo were still a thing. I think that episode made Google fast track to what it became as a search everything.