I wonder if the watch has anything to do with Ian Elliot and Alex Brown? They are set to get a huge government contract for their watches from NATO. Looks like they spend more time at islands than making watches. Check out their logo, that cross looks familiar.
https://usa.watchpro.com/breaking-news-nato-approves-elliot-brown-watch-military-issue/
https://www.instagram.com/ebwatches/
https://www.elliotbrownwatches.com/about