They're catoring to people who won't even buy their product because it's too expensive and that demographic is "hygiene challenged." Meanwhile, they piss off whomever is left in the Silent,Generation, the Boomers, Gen X, the other half of millennials who don't have their heads COMPLETELY up their asses, and I'm guessing a good part of Gen Z. Fucking brilliant business move. Board ought to fire the CEO and clean house because that's NOT doing what's best for P&G shareholders. He admits to breaking his fiduciary duty to shareholders.