Bozos is doing it to fund Blue Origin.
He wants to escape the planet.
He initially told investors he would take $1B a year from Amazon to fund Blue Origin.
He took $1.8B recently.
Timetable moved up.
Blue Origin, LLC is an American privately funded aerospace manufacturer and sub-orbital spaceflight services company headquartered in Kent, Washington. Founded in 2000 by Jeff Bezos, the company is led by CEO Bob Smith and is developing technologies to enable private human access to space with the goal to dramatically lower costs and increase reliability. Blue Origin is employing an incremental approach from suborbital to orbital flight, with each developmental step building on its prior work. The company motto is Gradatim Ferociter, Latin for Step by Step, Ferociously.
https://en.wikipedia.org/wiki/Blue_Origin