On Tuesday, P&G announced the company had taken a $5 billion loss for the quarter with Gillette, costing the company $8 billion in a noncash writedown.
Coombe admitted the backlash from consumers was more "intense" than he had foreseen, but defended the ad as "less provocative" than other iterations the company had considered.
https://www.washingtonexaminer.com/news/parent-company-ceo-defends-gillette-as-great-business-after-metoo-campaign-ends-in-8-billion-loss