Trump DID NOT use Cambridge Analytica:
http:// www.italy24.ilsole24ore.com/art/politics/2017-01-19/the-story-behind-nigel-oakes-trump-s-weapon-of-mass-persuasion–190657.php?uuid=AEK0UyD
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Brent Seaborn, a managing partner at Target Point who worked on micro-targeting for the Republican National Committee and was also an attendee, gave us a few more details: “Their feeling is that a short term political campaign does not provide enough time for psychographic profiling and communicating on an emotionally level to really have an impact. The point that Matthew made is that it works in a longer term brand-imaging campaign, where you try to affect the emotions of people over a long period of time.”
The following week, on December 13th, at a post-election review on the use of digital advertising hosted by Google that can be streamed, Mr. Oczkowski was more straightforward: “We didn't really do any psychographics with the Trump Campaign”. Then he explained: “We had to walk before we could run in this campaign […] We had five months to scale extremely fast, and doing sexy psychographics profiles requires a much longer run time”.