Attention. What you focus your attention on animates the object your focus.
I'm lazy too.
Imagine the mindfuck Q gives them by telling them their comms are comped, and laughing about it.
It's almost like him saying "We can put a fucking horse head in your bed and there's not a goddamn thing you can do about it. Bwahahahahaha!"
And more and more people become aware, start asking questions, etc.