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A polo playboy, a wine millionaire and the '007 of the big data world': How men behind Cambridge Analytica are linked to royalty, military and the Tory party
The millionaire running Cambridge Analytics was once engaged to the Queen's cousin and has been nicknamed the '007 of big data' for his work influencing minds around the globe.
Old Etonian 'smoothie' Nigel Oakes, 55, is one of the company's four original founders who have links to royalty, the Tory party and the world's most rich and powerful figures.
Mr Oakes was Lady Helen Windsor's boyfriend in the 1980s and the couple are said to have appalled Her Majesty when Mr Oakes was caught being smuggled into St James's Palace.
After they split Mr Oakes is said to have gate-crashed her 21st birthday party at Windsor Castle in 1985 only to be ejected by staff and was arrested for driving without insurance as the 700-guest party was in full swing.
Mr Oakes, now 55, started work running a mobile disco called 'Traitor' before working for advertising giants Saatchi and Saatchi before starting his own business with expertise in 'behavioural influence'.
checkered floor.