>we disengaged or NEVER engaged with the social media pavlovian experiment.
This is interesting in that I haven't had a social media account of any kind since the days of AOL dialup… It never interested me enough to find a replacement for aol messenger… So I've never had 'legit' FB or Twatter accounts, because I felt they were fake and gay… Especially after watching how MySpace was taken down to make way for FB.
Anyone who I've ever admitted this (ie- NO personal social media accounts) to over the last 5 has looked at me like I grew another head while I was speaking. This dovetails in with the idea that people that HAVE been sucked in are unwittingly comped.