>[Social media] would probably be like texting at that point.
To a large extent, this is what we're observing.
Like any good chemical addiction, you develop the need for higher doses to achieve the same pleasure response you once had when you started using.
The novelties and highs have long since worn off. As such, people leave the platform or maintain some mundane use for it (e.g. Faceberg's Messenger application).
Moreover, new platforms are treated in the way that old platforms are - just another humdrum over-glorified messaging app.
As the platforms become inundated with shitposts and propaganda, people turn away.
We're reaching a post-social-media era where posting everything online for the world to see becomes passé.
Back to drugs - everyone wants novelty and that next big high, but no one wants to do it through yet another social media app because the rush just isn't there.
People are giving up the chase for the heroin dragon, and it's scaring the shit out of Big Tech and their clovvn masters.