Digs on SCL Group, parent company of Cambridge Analytica.
After an initial commercial success, SCL expanded into military and political arenas. It became known for alleged involvement "in military disinformation campaigns to social media branding and voter targeting".[6] According to its website, SCL has participated in over 25 international political and electoral campaigns since 1994.
SCL’s involvement in the political world has been primarily in the developing world where it has been used by the military and politicians to study and manipulate public opinion and political will. It uses what have been called “psy ops” to provide insight into the thinking of the target audience.[5] SCL claimed to be able to help foment coups.[7] According to its website, SCL has influenced elections in Italy, Latvia, Ukraine, Albania, Romania, South Africa, Nigeria, Kenya, Mauritius, India, Indonesia, Thailand, Taiwan, Colombia, Antigua, St. Vincent & the Grenadines, St. Kitts & Nevis, Trinidad & Tobago.[3] While the company initially got involved in elections in the United Kingdom, it ceased to do so after 1997 because staff members did not exhibit the same "aloof sensibility" as with projects abroad.
SCL claims that its methodology has been approved or endorsed by agencies of the Government of the United Kingdom and the Federal government of the United States, among others.
SCL formed Cambridge Analytica to participate in the election process in the United States.[9] It entered the U.S. market in 2012, and was involved in 44 U.S. congressional, US Senate and state-level elections in the 2014 midterm elections.[2] In 2015 it was disclosed that the company had entered the Republican Party presidential primaries, 2016, primarily in support of Ted Cruz. CA is heavily funded by hedge-fund billionaire Robert Mercer, a major supporter of Cruz[6] and then Donald Trump,[9] and is now under investigation by both the UK and the US governments.
https:// en.m.wikipedia.org/wiki/SCL_Group